How to reflect commitment to customers in your budget allocation
نویسندگان
چکیده
منابع مشابه
How to Retain Your Customers: The Impact of Consumer Trust and Commitment in E-marketplaces
Retaining your customers is important for E-sellers to survive in the intensified competitive e-marketplace. We approach this issue from the perspective of “continuance intention”, a behavior intention that describes the willingness of customers to continue transacting with sellers. Drawing upon the trust-commitment theory, as well as institution-based trust factors, we examine two types of tru...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2006
ISSN: 1746-0166,1746-0174
DOI: 10.1057/palgrave.dddmp.4340530